Website
Agrinco
Agrinco has been supplying valves and fittings for Australian conditions since 1998, holding over 5,000 products for farms, mines, water authorities and industrial plants.
The problem
Range that deep works against you online if it is not sorted. A customer arrives knowing they need a flap valve or a bay outlet slide door, hits an undifferentiated wall of product, and rings somebody else. Worse, the trade-qualified advice, which is the actual reason to buy from Agrinco rather than from a catalogue, was invisible.
What we built
The site is organised the way the customer thinks, by product type: foot valves, check valves, flap valves, channel gates and penstocks, bay outlet slide doors, reducers, pipe fittings, strainers and filters, each with enough specification to confirm the right part. What Agrinco does around the product is given equal billing rather than buried: supply and distribution, technical advice, project packages and Australia-wide delivery. Built Tough. Built Here carries the positioning, backed by Australian ownership, AS/NZS certification and 5,000 products in stock.
The result
A specialist supplier that reads as easy to deal with: find the part, get the advice, get it delivered.